Shade & Shore

Shade & Shore: Swimwear That Blends Style, Comfort, and Confidence

When it comes to swimwear that flatters all body types and offers versatile, trend-forward designs, Shade & Shore has become a go-to favorite. Known for combining fashion and function, this Target-exclusive brand offers a wide range of swimsuits—from the daring cheeky bikini bottom to the supportive one piece swimsuit, as well as figure-flattering styles like the high waist bikini bottoms and full coverage options.

Whether you’re lounging by the pool, planning a beach vacation, or simply enjoying summer in your backyard, Shade & Shore delivers beachwear that helps you feel confident and comfortable in your skin. From high waist bikini bottoms to cheeky sets, they’ve got it all for all the water fun.

A Swimsuit for Every Body

Shade & Shore is loved for its inclusive sizing, thoughtful design details, and attention to how real women want their swimwear to fit. Whether you’re curvy, athletic, petite, or somewhere in between, there’s a silhouette to suit your shape and style preferences.

Cheeky Bikini Bottom: For those who love a bit more edge and style, the cheeky bikini bottom offers less coverage at the back for a flattering, modern look. Perfect for tanning or adding a little sass to your beach wardrobe.

One Piece Swimsuit: The one piece swimsuit options from Shade & Shore aren’t just practical—they’re stylish too. With features like plunging necklines, tops with side tie, mesh panels, scrunched designs, tummy control, high waist thong bikini bottoms and strappy backs, these suits blend coverage with high-end design.

High Waist Bikini: A perfect blend of vintage charm and modern fashion, the high waist thong bikini bottom is a favorite among shoppers for its flattering fit and waist-smoothing benefits. High waist bikini bottom offers more support while still showing off your curves.

Full Coverage: For those who prefer more modest options, full coverage styles are designed to stay in place and provide comfort without sacrificing style. These options are ideal for active days in the sun or family-friendly outings.

Why Shoppers Love Shade & Shore

Aside from the trendy yet timeless designs, what makes Shade & Shore stand out is the thoughtful construction. Many tops come with underwire support, scrunched designs, adjustable straps, and removable padding—features that are often hard to find in affordable swimwear. Their fabrics are also durable, stretchy, and quick-drying, ensuring both comfort and quality.

With mix-and-match separates, Shade & Shore lets you build a custom suit that reflects your personality, whether you’re going bold with patterns or keeping it classic with solid colors.

FAQs

Q: Does Shade & Shore offer supportive swim tops?

A: Yes. Many Shade & Shore bikini tops and one-pieces include underwire, adjustable straps, and molded cups to offer the same kind of support you’d expect from a good bra.

Q: What’s the difference between cheeky and full coverage bikini bottoms?

A: Cheeky bikini bottoms have less fabric in the back, showing more skin and offering a flattering look, while full coverage bottoms provide more rear coverage and are ideal for those seeking comfort and modesty.

Q: Can I mix and match bikini tops and bottoms?

A: Absolutely. Shade & Shore offers separates so you can mix sizes, styles, and colors to find the perfect fit and look for your body type and personal style.